Havaianas.

With over 250 million pairs of flip flops sold every year in over 100 countries, Havaianas has become synonymous with modern flip flops.

Scope

Digital Marketing

Digital Marketing

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Client

Havaianas

Havaianas

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Duration

2 years

2 years

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Year

2023

2023

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Challenge

(01)

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Challenge

(01)

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Challenge

(01)

Lune was building a mental wellness app but lacked a clear visual direction.

The early interface felt clinical and didn’t evoke the calming experience they were aiming to create.

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Solution

(02)

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Solution

(02)

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Solution

(02)

We developed a soft, serene visual system with a warm palette, rounded iconography, and a clean layout framework.

Subtle motion and sound cues were introduced to enhance emotional connection without distraction.

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Conclusion

(03)

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Conclusion

(03)

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Conclusion

(03)

Lune’s reimagined interface improved onboarding and daily use engagement.

Users described the app as “inviting” and “centering,” and retention rose steadily after the visual update.