Nu State.
We developed a visual identity, tone of voice, and packaging system that reflects their minimalist, science-first philosophy.
Scope
Client
Duration
Year
Their brand felt generic and didn’t communicate their values.
Velin was preparing for a relaunch but lacked a visual identity that matched their clean, science-first positioning.
We built a brand system from the ground up.
Minimalist logo, soft but confident color palette, refined type, and clean packaging architecture. The identity bridges the gap between nature and clinical science—quiet, honest, and trustworthy.
Velin’s new identity helped reposition them as a premium skincare brand with a clear point of view.
Post-launch, their direct-to-consumer growth rose, driven by stronger visual recognition and customer trust.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
